One Key Question

That One Key Question is this:
"What does the eye do naturally?"

Our eyes and minds work together in response to what we see, but we refer to them as simply "the eye."

Your eye responds to five things predictably.
Not coincidentally, those five things dovetail with The VALID Method, our way of teaching you how to create visual and emotional appeal in your photographs.

Photos with the greatest IMPACT are the ones that deal with our key question the most effectively.