One Key Question

That One Key Question is this:
"What does the eye do naturally?"

Our eyes and minds work together in response to what we see, but we refer to them as simply "the eye."

Your eye responds to five things predictably.
Not coincidentally, those five things dovetail with The VALID Method, our way of teaching you how to create visual and emotional appeal in your photographs.

Photos with the greatest IMPACT are the ones that deal with our key question the most effectively.

The Eye, the Mind, the Camera

The Five Factors all have to do with how your mind and eye process visual information.

There are only 5 things you need to be aware of when taking a photograph to get your viewer's attention... AND HOLD IT.

Four of the 5 are visual. One of the 5 is emotional. Knowing what they are and composing to take advantage of that knowledge is so simple.

We see these factors every day but fail to notice because we have not been trained to see like our cameras see.

We'll cure that within 90 minutes the next time we present the Five Factors of Fantastic Photography.

Presented by The Creative Approach, llc

aw, shucks

Read what one photographer wrote after he attended the free Five Factors workshop session:
"I attended this workshop tonight and I have to say that it was truly an AMAZING workshop to attend. Bruce and Lee are FANTASTIC teachers and I learned so much tonight that just brought so much of the information together for me. It's making so much more sense now. You will learn a TREMENDOUS amount from this workshop. And it's so easy to understand. That's one thing that Lee told me about Bruce's training experience. Bruce is able to take so much (abstract) information and re-work it so that everyone can understand it."
-- Brian R., drove 90 miles roundtrip from Denver on a recommendation from a fellow photographer.